Tourism Eire groups up with Richard E Grant for brand spanking new marketing campaign to showcase Northern Eire

Tourism Eire has teamed up with actor Richard E Grant in a brand new promotion to showcase Northern Eire to British holidaymakers this yr.

Tourism Eire is working with Clean Radio to supply a collection of brief on-line movies.

Viewers will see Richard E Grant immerse himself in Northern Eire’s tradition and meet the locals, showcasing a number of the many fantastic experiences on supply right here, with movies that includes Belfast and the Causeway Coast.

Tourism Eire labored intently with Tourism NI, to agree the places to function in every movie.

The marketing campaign – which might be rolled out in two phases – will attain about 5.5 million individuals throughout Britain. The movies might be promoted on the Clean Radio web site and thru on-air mentions.

Tourism Eire stated Richard E Grant is a “nice match” for the Tourism Eire marketing campaign and their key viewers of ‘culturally curious’ holidaymakers.

The actor’s appearances in movies and TV collection like Withnail and I, Downton Abbey and Lodge Secrets and techniques have cemented his reputation and made him the most effective-recognized faces on British tv.

Tourism Eire’s Deputy Head of Nice Britain, Julie Wakley stated: “Our latest promotion has been particularly designed to spotlight holidays and brief breaks in Northern Eire to our ‘culturally curious’ viewers in Nice Britain.

“These are unbiased, lively sightseers, who’re sometimes trying to go to new locations and broaden their expertise by exploring landscapes, historical past and tradition.

“We’re actually excited to be working with Richard E Grant and Clean Radio, as they’re a fantastic match with this necessary demographic. This is only one aspect of our in depth promotional programme that we’re rolling out this yr – aimed toward boosting journey to Northern Eire from Nice Britain throughout 2016.”